In our newsletter articles we aim to answer our clients' questions about insurance-related issues. One issue we regularly get questions about is Insuring to Value (ITV). Essentially, ITV is a risk management strategy that helps ensure business owners match their insurance limits to the cost of rebuilding after a catastrophic loss.

There are a lot of myths about ITV, and we have addressed many of them in our latest Spring/Summer 2010 Business Insurance Report. The topics include:

• Market value vs. cost to rebuild
• What happens in a partial loss
• The co-insurance clause

To read the full article, click here: Myths About Insuring to Value (on the 3rd page).

If you have further questions, please feel free to contact me.