I couldn't agree more. The misuse of technical terms is growing exponentially (Whoops!) Contrary to everyday usage, exponential growth does not mean growing really fast. It means growing at a rate that is proportional to it's size, say 20% per year (that's fast) or 0.001% per year (rather slow, but exponential nevertheless). Is this nitpicking? No way! When the meaning of a word becomes distorted and less precise, it becomes a less effective tool for communicating. Other bad actors include: bandwidth, real time, organic, perennially, value-added and, of course, awesome. The Rocky Mountains are awesome.  Achieving good customer service is not (or at least it shouldn't be).