There is another insightful IBM video circulating on YouTube. It shows the extent of the use (and misuse) of buzzwords today. See the YouTube video at: http://www.youtube.com/watch?v=cgeLY7CL5IE
Today, the misuse of jargon is no joking matter.
Lingo is acceptable if it is used as a common language to describe difficult-to-describe concepts to a knowledgeable audience. However, if it is used to oversimplify complexities, gloss over details or impress an audience, buzzwords can be downright counterproductive for fruitful discussions.
Regards,
Jeremy
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Jeremy Nickerson, BASc, MBA
Director, Helix Commerce
www.helixcommerce.com
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1 Comment
I couldn't agree more. The misuse of technical terms is growing exponentially (Whoops!) Contrary to everyday usage, exponential growth does not mean growing really fast. It means growing at a rate that is proportional to it's size, say 20% per year (that's fast) or 0.001% per year (rather slow, but exponential nevertheless). Is this nitpicking? No way! When the meaning of a word becomes distorted and less precise, it becomes a less effective tool for communicating. Other bad actors include: bandwidth, real time, organic, perennially, value-added and, of course, awesome. The Rocky Mountains are awesome. Achieving good customer service is not (or at least it shouldn't be).