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A blog about everything to do with the state of manufacturing in Canada today.
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Archives for steven singer « Recent Articles

September 9, 2008

Disintermediation: Selling direct to the consumer via e-commerce

By steven singer

For too long Canadian manufacturers have been squeezed by powerful distributors and retailers who control access to their ultimate consumer. If they are to survive in the Global Economy, manufacturers have to begin focusing on E commerce as a vehicle to break down these barriers so they can sell directly to the customer at higher profit margins that will allow them to survive. Its not enough to focus on the traditional "BackEnd" or manufacturing process part of their business. They must refocus and inve

DISINTERMEDIATION

HOW MANUFACTURERS CAN INCREASE MARGINS BY ELIMINATING THE MIDDLEMAN

The rising loonie, competition from Asia, pricing pressures from the Big Box stores; we hear about the problems our manufacturing sector is having all the time and the resultant plant closures they lead to. Up to now unfortunately, the principal responses of Canadian manufacturers has been to try and become as lean as…

August 26, 2008

Salus Lifejackets: A Lesson in Design and Branding

By steven singer

SALUS MARINE WEAR INC .

KITCHENER, ONTARIO

The Story: In 8 years, Steve Wagner, leveraging his experience as a sporting goods designer and product manager, has successfully carved out a high end market for his stylish, comfortable Salus lifejackets and marine wear Canada wide. And most of their production remains Canadian. Read on!

FAST FACTS:

OWNER/FOUNDER: STEVE WAGNER

BACKGROUND: PRODUCT DESIGNER AND PRODUCT MGR. FOR

…

July 15, 2008

Some Thoughts on Rejuvenation of Canadian Manufacturing

By steven singer

Ideas and strategies for improving the Canadian manufacturing sector

CANADIAN MANUFACTURING
THOUGHTS ON IMPROVING ITS FUTURE

BACKGROUND

Currently, Canadian manufacturing employment represents about 12% of overall Canadian employment. Much of this employment as well as manufacturing exports comes from the automotive sector including assembly plants and subsuppliers like Magna, Linamar, etc. Much of Canada's manufacturing employment is currently located in Ontario. The rapid rise of our Loonie from 60 cents to parity in the last couple of years combined…